Okay, this article tries to cover a lot of ground, and is kind of all over the place. Still, in my current state of prolonged singledom, it spoke to me. I don't think that most single people define their identities as strongly by being single, as coupled people tend to do by being in a couple--mainly because single people don't, generally, think that they'll always be single, but most people in committed relationships at least hope that things will work out. Anyway, this little quote also made me laugh:
Advertisers should increase the visibility of singles in their campaigns because unmarried people “are sensitive to couples-centric marketing efforts in much the same way that blacks are sensitive to all-white casting,” the Packaged Facts study concluded.I'm completely 'sensitive to all-white casting,' but don't really care if the woman in a tampon commercial is presented as having a boyfriend. Maybe that's just me
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